Massey University. Department of Management and International Business
Abstract
The vampire, an enduring demon from the European middle ages has through the course of the 20th century undergone a journey of transformation. The journey of the beast describes a circle, starting and ending with the depiction of the vampire as a soulless, evil killing machine. From the Middle Ages, moving into the 18th century the vampire slowly becomes more sophisticated, becoming first Varney, then Dracula, then in the last quarter of the 20th century as the accepted and understood Vampires Louis and Lestat. From there the vampire is found in television, theatre and cinema in such films as Fright Night, Blade, and The Lost Boys. Finally with the appearance of Buffy the Vampire Slayer, the vampire becomes once again everyman with fangs and the circular journey began in the European Middle Ages has been completed
