Our daily life aspects are full of signs including icon, index, and symbol. The objectives of this research are to describe how the Barclays Premier League club’s logos lead to the identity of the event they represent and the meaning of Barclays Premier League club’s logos.
The data are the Barclays Premier League club’s logos which are taken from the Football club official website. In collecting the data, the writer applied the documentation and observation. The theories used are the Pierce theory and Saussure theory. Pierce emphasized his theory on the representamen, interpretant, and object. Then, Saussure emphasized his theory in analyzing sign using the signifier and signified criteria. The type of the research is qualitative interpretative type. The several steps are done to analyze the data. In analyzing to describe how the Barclays Premier League club’s logos lead to the identity of the event they represent, the steps are: analyzing the representamen, analyzing the interpretant, and analyzing the object. In analyzing meaning, the steps are: analyzing signifier and analyzing the signified.
This research shows that (1) the events that Barclays Premier League club’s logos represent are: cultural, historical, and personal symbol, and (2) the meanings are: referring to culture, religion, and organization that exist in society
