In this article, two different methodological frameworks are applied to study the production chains in the tourism industry in Andalusia (Spain). Firstly, from a macroeconomic perspective, input-output techniques are used to identify tourism production chains from the regional input-output table. Secondly, from a microeconomic perspective, a different approach is
taken based on the concept of Global Value Chains (GVC) (Gereffi 1999; Kaplinsky and Readman 2001). In this respect, the structure and main agents participating in the GVC in tourism are presented, and the role of SMEs in the tourist industry in Andalusia is put forward.
Finally, the relationship between the two approaches is discussed, pointing out their main differences and complementing factors
