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Film-induced tourism in the UK: the role of British Film Institute on promoting the image of the country

Abstract

Film-induced tourism-also referred to as Film Tourism- is a recent growing phenomenon whose main purpose is to explore the potential tourist’s motivations when planning their upcoming visit to a destination. Furthermore, this phenomenon gives power to the future filming locations in terms of creating new film heritage museums, film tours, developing new destination marketing and so on. Thus, we will study the brand new type of tourist: ‘Core Screen Tourist’. Core screen tourists are those who would not travel to a destination where a film has been shot unless they have seen it on screen previously. Films provide a powerful way to shape people's perceptions of the place, creating new and strengthening old ones. Gaining the power to increase international tourism and the entertainment industry, the development of the film is seen as a growing phenomenon, which must be taken into account for each tourism promotion strategy.Universidad de Sevilla. Grado en Turism

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