Health care business professionals have been slow to implement electronic medical records (EMRs), although this is a federal requirement tied to reimbursement from Medicare and Medicaid. Guided by the conceptual framework of the technology acceptance model (TAM), the purpose of this single-case study was to explore EMR strategies that health care business professionals use to increase productivity and revenue. The target population was comprised of health care business professionals with EMR strategies in Orange County, New York. Methodological triangulation included analysis of semistructured interviews with 7 health care business professionals and review of organizational documents consisting of emails, meeting minutes, and a handbook. The recruitment strategy used was random sampling and snowball sampling. Analysis included compiling data, coding the data by disassembling into categories, and reassembling the data into emergent themes. The findings of the study included 5 themes or strategies focused on EMR implementation, leaders\u27 efforts to support and sustain the EMR, helping users accept the EMR, communication and efficiency for increasing productivity and revenue, and helping users improve health care safety. Health care business organizations can benefit by knowing where to focus their resources, maximizing return on investment. The findings could effect social change by enumerating strategies that businesses can use to improve performance, and productivity for health care business professionals and improve quality, care coordination, and management of population health and safety of health care for patients
