This paper intends to present a new business canvas that can help entrepreneurs
doing their homework before starting a new venture. The Basic Business Creation Model
(BBCM) acts like an acid test validating or not the new idea. It can be used as a pedagogical
tool as well as a first approach to a new project. With a few steps it is possible to structure
the business and assess its economic viability. More, the model makes the entrepreneur
decide and act based on a strategic reflection upon the critical factors to be succeeded, and
it develops a new insight about the value model that underlies any business.info:eu-repo/semantics/publishedVersio
