Farkas, Gergely

Málovics, Éva

English

Farkas Gergely

Málovics Éva

University of Szeged

Abstarcts 291 The Importance of Trust in the B2B market on the Example of a Pharmaceutical Innovation Beatrix LÁNYI  Innovation is one of crucial elements of company growth and competitiveness. In modern business life new market structures and branches may arise. There is no strict border-line between these new innovative market structures, as frontiers among competition and co-operation have blurred. Majority of innovations does not only origin from the research and development department of a company. As a con-sequence of company co-operations and interactions new networks with specific characteristics arise, so unique and particular resources become available to the members. During innovation activity - especially on B2B market - the influence of business partners has become much more intensive. This shared fruitful value crea-tion is beneficial for both parties. Co-operation can only remain stable and long-lasting if trust is mutually expressed. Enduring business relationships mean safety, trust and certainty also from the point of view of resource allocation. All this en-couraged me to analyse the importance of trust in my article. I examined the rele-vance of trust during innovation co-operations among pharmaceutical companies with production base, which can be considered as one subsegment of Hungary’s most innovative branches.  Keywords:  innovation, co-operation, pharmaceutical industry, trust Effects of Management Orientations on Growth in Case of Austrian and Hungarian SMEs Gergyel FARKAS – Éva MÁLOVICS  In our study we examined the relationship between corporate resource availability and growth moderated by the effects of entrepreneurial o ientation and customer orientation. Our two sample consisted of Austrian and Hungarian SMEs which made an opportunity to compare the two countries. We used a questionnaire based on the model of Eggers et al. In case of the two countries the relationship between the resources and the customer orientation was the mostobvious difference. In the Hungarian sample the availability of resources also related to higher customer orientation which is connected with short-term growth goals. In Austria the availability of resources has a relationship only with entrepreneur orientation. Only the entrepreneurial orientation is positively correlat d with growth. Considering the brought to you by COREView metadata, citation and similar papers at core.ac.ukprovided by University of Szeged292 Abstracts valuation of cultural dimensions in the GLOBE-study our findings were interpreted also in terms of cultural differences.  Keywords:  management orientation, growth, culture The Role of Technological Development / Innovation in Child Labour: Problem or Solution? Bettina MARTUS  In our rapidly changing world innovations are necessary for companies if they want to be competitive. While corporations tend to carry out their R&D activities in a de-veloped and dynamic environment, production activities often take place in develop-ing countries. The demand for low cost factors of pr ductions is so high among pre-sent market circumstances that many children have to work because of mass produc-tion. Does innovation contribute to child labor? Or is there an inverse relationship: can technological development help to eliminate child labor? Present paper analyses the relationship between innovation and child labor. It concludes that because of the effects of globalization, innovation contributes to an increase in the rate of child workers. The main reason for that is that R&D activities are even more separated from production activities both in a spatial and in an organ-izational sense which increase the demand for low paid (child)workers.  Keywords:  child labour, innovation, macroeconomic effects  Innovation and R&D in International Financial Repor ting Standards Zsuzsanna Ilona KOVÁCS  It is essential that general purpose financial statements give proper information on the economic entities’ innovation capacity, which plays a fundamental role in the knoledge-based economy. However, international financial reporting standards leave a very narrow space for internally generated intangible assets on the balance sheet, except for the costs of development. Defining the innovation process as basic re-search and applied research (development) derives from the linear model of innova-tion.  Certain modifcations of financial reporting standards shall be considered based on the critical review related to the linear model of innovation. As present regulations fail to give all relevant information ointangible property (including in-

Effects of management orientations on growth in case of Austrian and Hungarian SMEs : abstract

http://acta.bibl.u-szeged.hu/34456/1/gtk_2013_002_291-292.pdf

Effects of management orientations on growth in case of Austrian and Hungarian SMEs : abstract

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