Losó, Viktor

Sipos, László

English

Sipos László

Losó Viktor

University of Szeged

Agrár- és Vidékfejlesztési Szemle 2008. vol. 3. (1) 37 P O P U L A R I T Y O F M I N E R A L W A T E R I N H U N G A R Y - S E C O N D A R Y A N A L Y S I S B A S E D O N P R I M A R Y D A T A LÁSZLÓ SIPOS'-VIKTOR LOSÓ2 'Corvinus University of Budapest, Faculty of Food Science, Postharvest Department, Sensory Laboratory; 29-43, Villányi Street, Budapest, 1118, Hungary 2Corvinus University of Budapest, Faculty of Horticulture Science, Department of Farm Management and Marketing; 29-43, Villányi Street, Budapest, 1118, Hungary naszlo.sipos@uni-corvinus.hu) In our study we are presenting the current mineral water consumption habits in Hungary based on primary data of GfK. Hungária Market Research Institute by mathematical-statistical analysis. The most important goal of the secondary data analysis performed by an SPSS software package was to reveal the correlations in the popularity of mineral water consumption. Structure-revealing cross-tab analysis of the database concluded that the popularity of mineral water consumption is significantly determined by other product groups' consumption popularity (vegetables, fruits, juices, salads), various social-demographic indexes (type of employment, qualification, age, marital status, settlement size) and eating habit parameters (frequency of eating outside in fast-food chains, in restaurants, frequency of warm lunch). Key words: mineral water, consumer attitude, consumption popularity, cross-tab analysis, secondary research. 

Popularity of mineral water in Hungary : secondary analysis based on primary data

http://acta.bibl.u-szeged.hu/12985/1/agrarszemle_2008_001_037.pdf

Popularity of mineral water in Hungary : secondary analysis based on primary data

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