A proposed study on the evaluation of strategic alignment in the gulf cooperation council countries

Abstract

The effective use of knowledge to drive competitive advantage depends upon using a holistic approach that spans five key business considerations: KM (KM), business strategy, information technology (IT) strategy, organization culture, and human factors The current paper proposes a study to investigate the strategic alignment between KM strategy and business strategy pursued by the banking sector in the Gulf Cooperation Council countries. Using the recommended model, the study will explore the impact of this alignment on the organizations' performance