Australia is in a unique position because it sits between the US and UK markets in the diffusion and adoption of digital television (DTV). Australia has adopted HDTV like the US but it has also adopted DVB like the UK. In this paper the authors will provide an overview of diffusion of digital television and the strategies of broadcasters. The paper will outline the trends emerging in the US and UK contexts and explore their implications for Australia for audiences, policy makers and content providers
