Because traditional college rankings had many methodological
problems a new type of user-based ranking, called “personalized college ranking” was developed in many nations in the late 1990s. The main objective of this paper, therefore, is to explore what
challenges are involved in the development of current college
rankings nationally and globally and how to establish a new type
of ranking system. The paper starts by attempting to understand
the pitfalls and criticisms of college rankings. Based on the analysis
of five major personalized rankings, it outlines strategies and
pathways for establishing personalized college rankings in Taiwa