Cultural Content and Context in the Textbook “ When English Rings a Bell” Used by Grade Seventh Students of SMP Mandiri Pontianak

Abstract

The purpose of this research is to find the cultural content and context in the textbook “When English Rings A Bell”. The method of this research is content analysis. There was one type of tool of colecting data in content analysis the researcher used matrix in cultural category based on malay culture perspective and interviewed the owner of Malay culture to get the information in source culture. The study finds that The books present mostly the source culture (Indonesian Culture) in comparison to target culture and International culture. This ratio is quite ideal as English is taught as a Foreign Language thus English textbook in Indonesian context are aimed at focusing more on local content while introducing the learners to the target culture and International. From the source culture there is 67 % Pontianak Malay content, it is indicated that the books is compatible in the culture context . Based on Littlejohn framework has been recomended to be used