This research was motivated by an interest on Selusuh spell of Malay Kendawangan society which used to expedite childbirth. The purpose of this research was to describe structure (rhyme and rhythm), the function and the meaning of Selusuh spell in Malay Kendawangan society. This research used descriptive method in qualitative form, and structural semiotic approach. Based on the analysis of data to Selusuh spell of Malay society Kendawangan subdistrict in Ketapang regency, it can be concluded that the rhyme used in Selusuh spell was a rhyme based on sound similarity which contained in Selusuh spell were full rhyme, absolute rhyme, half rhyme and alliteration rhyme. Rhyme according to the location of words in a line of sentence consisted of initial rhyme, middle rhyme, end rhyme, standing rhyme, continuous rhyme, cross rhyme, break rhyme and free rhyme. Overall, the pronunciation of Selusuh spell Malay Kendawangan society was flat intonation. The function of Selusuh spell included spell functions in terms of cultural side, beliefs, education, social literature itself and communication. In determining the meaning of Selusuh spell, heuristic and hermeneutic reading (actual hippo gram and potential hippo gram) was used
