Pengaruh Persepsi Kemanfaatan Dan Sikap Pengguna Online Shop Terhadap Minat Menggunakan Rekening Bersama (Studi Pada Pengguna Kaskus.com)

Abstract

Progress of information technology which is very fast make everything was very practical, one of these activities sale-purchase. With the ease of transaction long distance has also potential to eliciting criminal action fraud through online transaction because there is no guarantee the security of transactions besides honesty both parties own. This research aims to influence perceptions aware of expedience and attitude online users shop against the interest of using a joint account and provide input to kaskus.com to the use of a joint account increasingly rise so that acts of deception in online transaction can be minimized. A method of analysis of this research is the quantitative analysis. The kind of research used in this research is research explanatory. With a quantitative approach. A source of data in this study that is primary data and secondary data, primary data used namely by way of spreading kuisioner online to the respondents, and secondary data used that is, from reports, a journal and archive relevant literature-literature. Data analysis using analysis double linear regression. The research results show that the perceived usefullness and users attitudes have leverage that significantly to interest use a joint account, in silmultan and partial. Variable attitude having influence most dominant against behavioral intention to use a joint accoun