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Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry
Authors
Richard B Chase
Sunmee Choi
+3Â more
Sheryl E. Kimes
Philip Y Lee
Elizabeth N Ngonzi
Publication date
1 June 1998
Publisher
The Scholarly Commons
Abstract
The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it
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School of Hotel Administration, Cornell University
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oai:scholarship.sha.cornell.ed...
Last time updated on 06/01/2018
eCommons@Cornell
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oai:ecommons.cornell.edu:1813/...
Last time updated on 22/09/2020