The Quarterdeck Beachside Villas and Grill is a small property that faces an all too common set of challenges, most of them stemming from steep seasonality. Located on Nova Scotia\u27s south shore, the Quarterdeck sells out during the summer months but is nearly empty during the winter. This case study examines the Quarterdeck\u27s marketing approach and outlines strategies for driving off-season demand by focusing specifically on identifying guests\u27 needs and desires to develop new product bundles and marketing communications. Although these ideas emerge from the Quarterdeck\u27s particular circumstances, the strategies are applicable to many small hospitality companies that face seasonal demand
