Abstract: Streets as primary circulation channels for people in moving through and to places have provided experiences and impressions as streetscapes characters become immediate sources for people in creating general image of the city. Imageable streets have become main street and representation of identity. However, city growths had always been followed by new streets developments and activities. People’s perception about the image of a city might probably change as imageable streets were altered. Bogor was known as a colonial resort city and botanical center that had undergone a dynamic process of growth and changes driven by the power of economic forces. This paper attempts to describe the influence of urban morphological development on street imageability, by comparing resident's and visitor's perception, and examining the extent of its influence to the image of the city in relation to urban identity. Conducted survey confirms that familiarity has a major influence on imageability. Morphological analysis of Bogor's street networks development reveals that street functional arrangement policy as well as development of new arterial street had an impact to street familiarity and led to some changes in the street imageability that could affect the perception on urban identity
