The development of competition and entry of new players in the Europe’s electricity retail market would be facilitated by the removal of existing barriers and the emergence of new services. Low cost access to the real time data in an open way will be a key element to foster the deployment of new services. Major Distribution System Operators (DSOs) are working together with market players and other stakeholders within the Horizon 2020 project FLEXICIENCY to develop a technical model to concretize the vision of data exchange based on meter data accessibility provided by DSOs close to real time. A common language will be openly set up in the project to address standardization and service accessibility for any actor willing to provide services and for that needing to exchange information. Standardized interfaces will be developed to integrate platforms of different players, becoming plug and play at EU level and allowing replicability of novel energy services. A virtual ICT environment will catalyze the interactions between relevant stakeholders and encourage a cross-country and cross-player access to innovative energy service based on metering data. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 646482