A STUDY ON THE PROBLEMS FACED BY THE COLLEGE STUDENTS IN THEIR ONLINE SHOPPING

Abstract

Online shopping - an wonderful invention, in which the consumers can directly buy goods or services from a seller in real time with the help of online shopping mechanism, with no intermediary service, over the Internet . It is also known as online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store. It is a form of electronic commerce where in the sale or purchase transaction is completed electronically and interactively in real -time. Recently, a large percentage of electronic commerce is conducted entirely in electronic form. This process is called Business – to – Consumers (B2C). Online retailers are also known as e-tailers and online retail is sometimes known as e- tail. Almost all big retailers are now electronically present on the World Wide Web. Online shopping, such an easy way of doing shopping mechanism provides the changed face of retailing to the shoppers. Initially, the consumers very well go through the websites of the stores before travelling to the stores to purchase. Later, now, many shoppers are just bypassing the direct visit store and order for the required products or services through online directly from the websites. Even with all the great efforts of online stores to improve their system or mechanism, there are few problems that the consumers still have to face while their online shopping. This paper aims to analyze the issues in online shopping system

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