Nowadays is named the “New Normal”, it is mean a transition to a new state of the economy. In this situation, there is increased competition in the market, leading to the displacement of weak players and the role of large chain companies with greater resources. In this regard, “the quality of the labor force” becomes relevant human resource management task in a new era of the “New Normal”. Today, many companies doing business in the Russian market are aware of the need to implement talent management programs. We analyzed russian and foreign organizations, where talent management is becoming a key strategy in the field of human resource management. It was found that at the moment to talent management the most successful, big and competitive company. Meanwhile, we can predict the near future, talent management as a strategy to concentrate on a full talent management sector, will become the mainstream in the HR-management
