As with other organizations, political parties undergo continual evolution and reform; the process of reform may be undertaken in order to meet the changing circumstances of national and global economies. At the same time a political party may change so that it can more readily fulfil the needs and expectations of the electorate. The focus of this paper will be the reasons for the deliberate change undertaken by the British Labour Party (BLP) over a number of decades and through diverse electoral fortunes. The period to be investigated in this paper is the years between 1982 and 2010
