Faculty of Islamic Studies and Arabic Language, South Eastern University of Sri Lanka
Abstract
The term Islamic marketing has gained a lot of attraction in recent days among the Shariah scholars
and financial marketing experts. A lot of research papers and journal articles have been published in
magazines and newspapers which in fact created a massive awareness among the people on this
topic. This particular sector of Islamic marketing has now become a great area for research and
project works. Even though after all these publications related to Islamic marketing, there is no well
formulated rules and regulations for governing marketing principles and process on the light of
Shariah. In order to fulfill this gap, this paper on Islamic marketing will discuss all core components
of marketing in both conventional and Islamic system. Further it explains the concept of Islamic
advertising under the sub topic promotion. Every topic have been well analyzed through the lens of
Shariah with reference from its authentic sources. All the topics have inter-related in order to give
continuation flow for the readers
