The study was designed to explain the
relationship between customer brand equity towards
Sri Lanka as a tourism destination and customer revisit
intention. The relationship between dimensions of
Customer Based Brand Equity for Tourism
Destination; brand awareness, perceived quality, brand
image and brand loyalty, with revisit intention are
examined through a survey method. The results show
that the customer brand equity has a significant
positive relationship with the intention to revisit, bring
up several policy implications for the tourism strateg
