Tsutomu Sunaga

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Kwansei Gakuin University Repository

 ??????????????????????????? ?????? ??????????? ????????? ??????????? ?? ?????????????? ?? ?????????????????????????????????????????????? ????????????????? ?? ???????????????????????????? ????????? ??????????????????????????? ????? ???????????????????? ??? ?????? ??????????????????????????????????? ?????????????? ???????? ?????????? ??????????????????? ???? ???????????????????????????????? ????? ????????????????????????????? ???????? ???????????? ??????????????? ????????? ??????????? ???????????? ????????? ?????? ????? ??? ???????????????????????????????? ????????? ???? ????????????? ??????? ? ???????????????????????????????? ??? ??? ?????????? ?? ??????????????????????????? ???? ??? ???? ???????????????????????????????????? ??????????????????????? ???????????? ??????????????????? ????????????? ??? ?????????????????????????????????????? ????????? ??????????????????? ????????????????????????????????????? ?????????? ?? ????????? ??? ?? ???????????????????????????????????????????? ?????????? ?????????????????????????? ?????????????????????????? ???? ????????? ???????????? ????????????????????? ???????????????????????????????????????? ?????????? ???????????????????????????????? ??? ??????? ?????????????????????????? ?????????????????????? ???????????????????????????? ???????????????????????? ????????????????????????????? ??????????????????????????? ?????? ??????????????????????????????????? ????????????????????????????? ???????????????????????????????? ??????? ????????? ??? ????? ?? ????????????????????? ????? ??? ? ???????? ????? ?????????????????? ????????? ????? ????????????????? ??????????????????? ?????? ?????? ???? ???? ??????????????????????????? ?????????????????????????? ???????????????????????????? ???????????? ??????????????????????????????Coupey 1994?? ???????????????? ?Bettman and Zins1977 ; Bettman et al. 1998 ; Shafir et al. 1993?? ???????????????? ?Nisser and Fivush 1994 ; Ross 1989 ; ?? ?????? ?????????????????????? ? Johanson et al. 2005? ?????????????????????? SDS ?search for dominance structure? ???????????? ??????????????????????????Boulding et al. 1999 ; Brownstein 2003 ; Carlson et al. 2006 ; Hoch and Ha 1986 ;Montgomery and Willen 1999 ; Russo et al. 2006?? ???? SDS? ???????????????????????????????????Montgomery 1994? ???????? ??????????????????????????????????????????????????? ??????? ?????? ????????????? ???????????????????? ????????????????? ???? ????????? ?????????????????? ?Shiffrin and Atkinson 1969? ??? ?????????????? ???? ?????????????????????????????????????? ???????? ????? ?????????? ??????? ????????????????? ????????? ????? ?????????????????????? ??? ????? ?? ????? ??????????????????????????????????????????????????? ??????? ???? ????? ????? ???????????? ?????? ?????????????? ???????????????????????????????? ???????? ?????????????????????????????? ??????????????????? ??????????????? ? ??????????? ??????????????????????????????? ????????????????????? ????????????????????????????????????? ????????????????????????????????????????????????? ?????????????????????????? ???????????????????????????? ???? ????????????????? ???????????????????????????????????? ????? ???????????????????????????????????? ???????????????????????????????????????? ?????? ??? ?????????????????? ???????? ???????????? ???????????????????? ??????????????????????????? ????????????????????????????????????? ?????? ??????????? ???????????????????????????????????????????????? ???????????????????????? ??????????? ?con-sumer information digestion model?? ????????? ??????????????? ?????? ????? ?????????????? ???????????? ????????? ????????? ????????????? ? ??????????????????? ??????????????????????? ?????????? ?????????????????? ??????????????????????????????????????????????????????? ???????????????????????????? ???? ??????????????????? ???????????????????????? ????? ????????? ??????????? ??????????????? ????????????????????? ????? ??????????????? ????????????????????? ???????????????????????????? ????????? ?????????????????? ?????? ???????????????? ???? ?????? ?????????????????????????????????????????????????????? ??????????????????????????? ??????? ??????????????????????? ??????? ??????????????????????? ????????????????? ???? ??? ???? ???????????? ??????????????????????????? ??????????????????????????????????????? ???????? ????? ??????????????? ???????????????????????????????????? ??????????????????????????????????? ?CID? ?????????????????????? ???? ???????????????? CID????????????????????????? ???????? ???????????? ?????????????????????????? ????????????????????????????????????????????????????????? ???????? ???????????????????????? ????????????????????? ??????????? ??????????? ???? ????????????????????? ?????????????????????? ??????????????? ????????? ?????????????????????????????? ???????????????? ????????????????????????????????????????????????????????????????????? ????????????????????????????????????? ???????????? ???????????????????? ????????????????????? ?????????????????????????????? ???? ???????????????? ???????????? ??????????????????????????? ??? ????? ???????????????? ???????? ??????? ??? ??? ?editing?? ?? ? ?????? ??????? ?CID? ??????????????????? ?? ??? ?????????????????????? ??????????????????????? ????? ???????????? ??????????????? ??????? ??????????????? ????????????????? ?????????????????? ????????dominated? ???????????????? ??????????????? ?round values?? ??????????????? ?	?? ????????? ????????????? ???????????????????????????? ?????? ????? ??????????????? ??????????????????? ?????? ???? ??????????????????????????????????????? ???? ?????????????????????????????? ?????????????????????????????????????? Payne etal. ?1993? ?? ??????????????????????????????? ??????????????????????????????????? ????????????????????? ????????????????????? ???? ? ???? ??????????????????????? ???? ????????????? ???????? ??????? ????? ???????????????????????????????????????? ???? ???? ???????????????????? ??????? ??? ?????? ?? ??????????????????????? ?????????????????????????????????????????????????????????????? ??????? ????? ???????? ??????? ???????? ???????????????????????????? ?Goodstein 1993 ; Meyers-Levy and Tybout 1989 ; ?? ????????CID????????? ????????????????????? ???? ?schema? ??? ??????????????????????????????????????? ?????????????? ???????????????????????????? ?? ????????? Bartlett ?1932? ???????????? ??????????????????????????? ??????????????????????????????? ???????????? ?????????????? ????????????????????????????????????????????????? ??????????? ?????????????????? ?????????????????????? ???????????????? ???????????????????????????????????? ??? ????? ???????????? ?????????????????????????????????????? ?????????????????????? ????????????????? ???? ????????????????????????????? ???????????? ???????? ????????????????? ??????? ???????????????? ??????????????????????????????????????? ??????? ???????????????????????? ???? ?????????????? ???????????????? ?????????????????????? ???????????????????? ????????????????????????????????? ?????????????????????????? ????????????????????????? ??????CID???????? ??????????????????????? ????????????? CID????????? ????? ????? ?????????????????????? ????? ????????? ? ?????????????????????? ??C????? ???????????? ?????????????????? ?????????????????? ????????????? ??????????????? ?????????????????????????????????????????????? ???????????????? ??????????????????????????? ???????????????????????????????????????????????????????? ?????????????????? ????????? ???????????????? ???????????????????????????????????????? ??? ????????????????? ???????????????????????????????????????? ???? ?????????????????? ???????????????????? ????????????????? ??????????????????????????????? ??????????????? ?????? ????????????????? ???????? ?????? ????? ?? ??????????????????????????????????????????? ????????????? ???? ?sequential choices? ???????????????????????? ??????? ???????????????????????? ??????????????????????????????? ??????????????????????????? ?Laran 2010?? ???????????????????? ?background-contrast effect? ?????? ?Khan et al. 2011?? ?????????????????????????????????? ?????? ?? ?????? ?????? ??????????????????? ?????????????????????????????????????????? ?????? ??????????????????????????????????? ?????????? ???????? ???????????? ????????????????????????????? ???????????????????? ?????????????? Polman ?2010? ????? SDS??????????? ??????????????????????????????? ???????????????????? ????????????????????????????????????????????????????????? ?????????????????????????????????????????????? ??????? ???????? ???????????? ????????? ???????????????? ??????????? ??????????????????????????????? ??????????????????????????? ?????????????????? ???????????????? ????????????????????? ?????????????????????????? ??? ????? ?? ????????????????????????? ??????????????????? ??????????????????? ???????????????????????????? ???? ????????? ???? ?????????????????? ??????? ???????????????????????????????? ?????????????????????????????? ?????????????? ?????????? ???????????????????????? ?????????????????????????????????????? ?????????????????????????????? ????? ??????????????????????????????? ???????????????????????????????? ?????????????????????????? ???????????????????????? ? ????????????????????????????? ????????????????????????????????????????????????????????????????????? ????????????????? ???? ????????? ????? ?????????????? ??????????????????? ??????????????? ????????????????????????????? ?Ariely and Levav 2000??????????????????????????????????????? ???????????????????????????????????????????? ?????? ??????????????????????????????????????????????????????????????? ?????????????????????????????????????? ????????? ???? ?????????????????????????????????????????????? ???? ?????????????????????????????????????????groupthink? ??????? ?????????????? ? Janis 1982?????? ???????????????????????????????Schulz-Hardt et al. 2000?? ???????? ???????????? ???????????????????? Allen et al. ?2008? ???????????? ???? ???????? ???????????????????????????????????????????? ?????????? ?????????????????????????????????????????????? ????? ??????????????? ??????????????????????????????????? CID?????????????????????????????????? ??? ??????????????????????? ??????????????????????? ????????????????????????????? CPU ?????? ?????? ??????? ???? ???????? ??????????????????? ?????? ???????????????????????????? ???? ?????? ???????????? ??????????????????????????? ???????? ?? ??????????????????????? ???????????????????????????? ???????????????????????? ?????????????????????? ???? ???????????????????? ????????????????????? ??????????????????????????????? ??????????????????? ?????????????? ?????????????????????????? ??????? ????????????????????????? ?????????????????? ??????????????????????????????????????? ? ?????? ???????????????? ????????????????? ????????????? ??????????????????????????????????????????????????????? ???????????? ????????????????????????????????????? ?????????????? Allen et al. ?2008?, p. 788???????????????????????? ??????????????????????? ?????????????????????? ?????????????????? ??????? CID???????????? ??????????????????????????????????????? ??? ????????????????????????????????? ??????????????????????????????????? CID????????????? ?????????? 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Atkinson ?1969?, “Storage and Retrieval Processes in Long-TermMemory,” Psychological Review, 76 ?2?, pp. 179193.???? ?????? ??????????????? ?????????? ????? ?????? ??????????????????????????????????? ?????? ??????? ????? ??????? ????? ?????????? ?????? ??????? ?????????? ?????????? ?????????????????? ?????? ????????????? ????? ??????????????????????????????? ??????? ??????????????????? ??????? ?????? ????????????????????????? ?????? ????? ???? ?????????? ?????? ????????????????????????????????????????? ?????? ??????????????????????? ???????? ?????????? ????????? ????? ???? ????????? ?????? ??????????????????????????? ????????? ?????? ????? ??????????? ?????? ????????????????????????????? ????????? ???????? ?????? ??????????????????? ???????? ?????? ???????? ????????? ?????? ??????????????????????????? ?????? ???? ???? ????????? ?????? ???????????????????????????????????? ?????? ????? ? ??? ?? ???????????? ?????? ??????????????????????????? ??????????? ???? ????????? ? ????

消費者情報処理モデルの新視点 : 消費者情報消化モデルの概要と意義

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消費者情報処理モデルの新視点 : 消費者情報消化モデルの概要と意義

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