This report describes and summarizes the results from a state-wide survey of Florida
resident saltwater anglers. The survey was designed to provide estimates of the economic value
anglers place on marginal changes in management of selected near-shore marine species.
The Contingent valuation method was used to elicit angler willingness to pay for changes
in management for redfish, seatrout , mullet, sheepshead, pompano. and king mackerel.
Contingent valuation is a process in which respondents are presented with a detailed scenario that
describes an opportunity to express their willingness to pay for a proposed change in current
conditions. The process consists of three parts. First. the change in current conditions, or the
"good" to be valued is described. Second, the payment method is described. The payment
method is usually closely related to typical methods of buying goods similar to the one to be
valued. Finally. the respondent is asked how much they would pay for the good described in
the scenario. A special saltwater fishing license stamp that would allow the holder to take
advantage of the described management change was used as a payment mechanism. (PDF contains 147 pages.
