The paper is based on the premise that an understanding of the role and potentials of fish farming entrepreneurs in terms of their activities and expectations would enhance fish production and productivity. To this end, the present paper investigates the activities of 24 fish farmers in Anambra State, Nigeria. Based on the fish farmers' experience, the paper presents fish farming investments, budgets and recommendations that could ensure fish farming development as a profitable business venture and at the same time ensure greater fish production in the countr