A survey of marine life wholesalers was initiated in 1999 as a first step towards understanding the
nature of Florida’s marine life industry, the demand for Florida products, and the need for changes in
the way the industry is regulated. Florida firms deal primarily in marine species and collect much of
their own product. Wholesalers outside of Florida handle more freshwater species and purchase most
of their inventory, the majority from overseas suppliers. Dealers predict that the average firm size
will continue to grow as the industry consolidates. Niche markets for eco-friendly product will gain
momentum. In Florida, marketing strategies should point to the high quality of Florida species with
emphasis on the growing popularity of invertebrates. Wholesalers should look to provide buyers of
Florida product with more consistent quantities throughout the year. Resource managers will be
challenged to find ways to protect over-harvested species without interfering with the collection of
abundant species while considering the effect of new regulations. (42pp.
