The “Oviedo Model": urbanism as marketing strategy and disappearance of the historic centers.

Abstract

During the past few years, the historic centers have been experiencing a similar problem in all the capitalist cities, which is threatening their definition of centres for cultural richness and vitality multifunctional. This article discusses the situation in Oviedo. The recent operations for the recovery of the Old Town have developed a marketing strategy: the "Oviedo model" of intervention in cities. An urban solution which focuses on the image does not solve the problems that threaten the disappearance of the historic center