El objetivo de este artículo es presentar una serie de estrategias que ayuden al empresario Colombiano a ser más competitivo frente al reto exportador, tomando como enfoque el mercado Norteamericano y el sector de las frutas comerciales para aprovechar el recientemente firmado TLC entre Estados Unidos y Colombia.The aim of this paper is to present several strategies to help the Colombian entrepreneur to be more competitive against the exporter challenge. Focused on American market and trading of fruits in order to take advantage of the recently signed Free Trade Agreement between the United States and Colombia
