'Columbia University Libraries/Information Services'
Doi
Abstract
Increasing demand for educational technology (Ed Tech) products and services has coincided with rapid growth in the marketplace, sparking opportunity for both innovation and entrepreneurship. This paper seeks to advise ed tech entrepreneurs on what motivates investors to support certain products over others, the importance of balancing financial returns (profit) and educational outcomes (purpose), and best practices in planning and execution to help ensure success when taking their products to market
