Perplexity and strategy : moving towards an enrolment advantage paradigm

Abstract

The perplexity inducing dominance of prescriptive strategy models is the target of an enrollment advantage paradigm. The application of Actor-Network Theory in strategy involves a move from a 'ties that bind' view of networks and competitive advantage to a 'ties that (per)form'. It is not essentialist accounts of individual motivation or the power of immutable economic laws that guide organizations; their interests are constructed pan-relationally by an actor-network