The digital age had a profound impact on communications and businesses,exacerbating the worldwide rate of consumption and production that depletes Earth’s natural resources. This paper explores how the digital age relates to businesses' and consumers' sustainable practices. Results from an online questionnaire and a company interview, support that companies have adapted to the digital world and to the increasingly demanding and conscientious consumers. Society is making progress, nevertheless, although individuals are more aware of their consumption's negative impact on the environment and are changing the way they dispose of and use products, their purchase habits are still mainly unaltered
