The organic rules require that bull calves are raised outdoor at least 6 months a year in Denmark and are fed at least 60% roughage of the total diet. These rules are a constraint for an organic production of beef based on the bull calves born in the organic dairy herds because of extra labor costs, expected lower growth rate, difficulties in raising bull calves outdoor, possibly lower meat quality and lack of sufficiently high organic premium payment for the carcass. Thus, the bull calves are sold for conventional fattening. The supply of organic beef from young cattle is concomitantly very limited. However, in order to obtain the necessary higher payment for beef from organic-raised young cattle, it is important that consumers like the beef from grass- and herb-fed young cattle