A consumer as well as a processor survey has been carried out in order to identify awareness, expectations and demands on the quality of organic processed vegetable
baby food. In this paper we present the preliminary results for German and Italian consumers when purchasing vegetable baby purees. In contrast to vegetable baby puree in general, organic vegetable baby puree is considered additionally under aspects of its processing, safety, health benefits and sustainability. Ideas about the
processing of baby purees turn out to be rather fuzzy. The processor survey showed no differences between organic and conventional processing. Nevertheless there are
possibilities to optimise the process quality and differentiate the organic processing from ordinary methods
