As history shows, Gallo has been an internationally-oriented firm, and now it seeks to increase its presence in Europe by entering the Austrian market. Hence, the purpose of this work project is to devise an internationalization plan for Gallo, first by analyzing whether the company should, in fact, internationalize, and then defining the best strategy to accomplish it successfully. It is the group’s assessment that Gallo should enter the Austrian market through distributor-intermediated exports of an organic olive oil adapted to Austrians’ tastes, promoting both a healthy and flavorful nutrition to harness favorable social trends unfolding in the country
