The objective of the underlying project was to achieve a pricing strategy to be applied to
the 2020´s expansion of the Pestana CR7 Hotel brand to New York. Therefore, it is
necessary to analyze the CR7 brand and its competitive advantages as well as the
proposed hotel neighborhood and potential competitors before actually entering the
market. Finally, by using a short-list of competitors as benchmark, a reference table was
built for the monthly prices during the hotel´s first year of activity and some
recommendations provided regarding future revenue management and the pricing
strategy
