Demographics have been changing inverting the age pyramid in developed countries. This shift raises challenges to many companies, which must regard the current tendency of an ageing workforce with increasing concerns and looking forward to anticipate the adversities that may come with this new tendency as the food retail sector seems to be no exception. This study concludes that companies are being reactive towards this phenomenon, therefore, the purpose is to identify the key challenges and solutions in order to mitigate both the risks and negative effects taking the example of a Portuguese company that operates in the mentioned sector of activity. The challenges and solutions identified are related to human resources management policies and practices as well as initiatives and implications that will be further discussed in this study