EDP is one of the biggest companies in Portugal and is recognized nationally and internationally for its energy solutions. The changes the market changes have been pressuring EDP to develop further its portfolio of services in a way that expands its spectrum of businesses and enriches its relationship with clients. In that context, edp re:dy has born. This service provides a “smart home enabler” solution with which clients can control and monetize their home energy and any equipment, at distance. With that, what EDP proposes to offer is a tool with which clients can be more efficient and gain control of their home. However, because this is a complete new product with an unfamiliar concept, it has been very difficult for consumers to understand it and to be interested. Also, the predicted arrival of highly technologic solutions from the Big Tech Companies, Apple and Google, are threatening the long-run evolution of edp re:dy. The product development team had to make a decision regarding the plan of actions for the future, which required a deep analysis of consumers’ needs regarding such service and the trends that are growing in the smart home market
