CEMSThe present Work Project is centered on a CEMS MIM Business Project developed with MasterCard in Warsaw, Poland. The main outcomes of the project were a thorough knowledge of the FinTech industry and its future trends, a deep understanding of the preferences and expectations of university students and young workers regarding financial services and the suggestion of a value proposition for an innovative financial mobile application. The present report presents the methodology used to achieve the aforementioned outcomes, as well as a complete academic discussion focused on the theories concerning new product development
