Exploring the influential factors of continuance intention to use mobile apps : extending the expectation confirmation model

Abstract

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe use of mobile applications (Apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. With a huge mobile Apps market, few studies have been made on what makes individuals continue to use a mobile App or stop using it. This study aims to uncover the factors that underlie the continuance intention to use mobile Apps, addressing two theoretical models: Expectation confirmation model (ECM) and the extended unified theory of acceptance and use of technology (UTAUT2). A total of 304 valid questionnaires were collected by survey to test the theoretical framework proposal, using structural equation modelling (SEM). Our findings indicate that the most important drivers of continuance intention of mobile Apps are respectively; satisfaction, habit, performance expectancy, and effort expectancy

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