Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth
Abstract
This report was presented at the UK Organic Research 2002 Conference. This paper presents lessons for Dutch organic agribusiness based on a study of the UK and Germany. The following lessons are drawn: public-private cooperation is desirable for the sake of further development; the supermarket chain is necessary in order to achieve a large market share; consumers and supermarket chains subject organic products to at least the same demands that they have for regular products; communication: [1] a task for the government and market parties, [2] striving for one mark of quality [3] health is the driving motivation, although not communicated as such; organic agriculture has more chains and more segments
