Given the signals that Portugal can be a great destination for charter sailing, the purpose of this
work is to disprove this. Thereby the model of Porter’s five forces has been used to analyze the
Portuguese yacht charter market, whereas a SWOT analysis should give an overview and compare
the Portuguese market with the well running charter market of Croatia. The research outcome on
the supply side as well as on the demand side should then serve as a foundation for establishing a
model of a sailing charter company in Portugal, explained with the aid of the Canvas model
