A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Technology Market Transfer plan aims to launch the innovative technology of fixed video phones with specific applications in Spain. This technology offers an effective way for operators to gain competitive advantage over their competitors in this competitive industry. This technology has been created by Zonadvanced Company (Appendix 1- Company introduction), an innovative company offering technical communication solution. The technology is sophisticated software to be integrated into fixed phones with camera allowing users see each other without being together and also providing the access to many specific applications. It requires broadband access and a fixed phone with camera at home.
This technology was finally designed for households’ use; however, it is operators that extend it. So different kinds of operators represent differently attractive targets for the company. This marketing plan envisions the launch of the technology in the market of Spain. This market has the advantage of high broadband penetration and fixed phone line penetration. Finally, a 31.5% household’s retention rate is expected to be achieved in 3 years, representing the profit of 37,202,431 euro
