European Association for Studies in Screen Translation (ESIST)
Abstract
Digital technology has played a crucial role not only in the process
of production and distribution of audiovisual content, but also in the
process of localization and consumption of audiovisual products.
This has had an obvious impact on audiovisual translation as a field,
both in professional circles as well as in scholarly research. To date,
this field of research has grown exponentially, parallel
to the production, consumption, interaction with and general interest
in audiovisual products. At the same time, translation studies have
been growing as a discipline and, consequently, has been influencing
audiovisual translation (AVT) research. This article presents a due brief
overview of the four turns audiovisual translation has taken to date
(the descriptive, the cultural, the sociological and the cognitive turns),
and identifies some of the major steps already undertaken,
as well as possible research avenues that such turns are currently
opening
