We analysis physical observables of heavy quarks in gravity models describing
strongly coupled non-conformal plasmas with anisotropy via the gauge/gravity
duality. The focus lies on the binding energy of static quark-antiquark (qqˉ-)pairs, the maximum distance (screening distance) of a bound qqˉ-pair
and the drag force on uniformly moving quarks in the hot plasma. In order to
discover universal behavior in the observables, the computations are worked out
in a two parameter deformation of pure gravity in AdS5 spacetime with a
black brane which is assumed to be dual to a respective two parameter
deformation of N=\,4 supersymmetric Yang-Mills (SYM) theory at
temperature T. The deformation is designed to break isotropy and conformal
symmetry and is a solution to equations of motion of a gravity action.Comment: 32 pages, 14 figures, v2: references adde