This paper focuses on how interactive radio programming can increase the reach of weather
and seasonal climate information and related advisory services. In doing so, they can enhance
small-scale farmers’ capacity to make optimal decisions and manage risks based on a better
understanding of probabilistic seasonal forecasts. The objective is to outline strategy that
could vastly and affordably expand the number of small-scale farmers that are reached by and
benefit from weather and climate information and related advisory services. Building on Farm
Radio International’s (FRI) pioneering African Farm Radio Research Initiative (AFRRI), we
assess the opportunities for interactive radio to provide integrated climate and advisory
information while increasing farmers’ equitable access to salient and legitimate programming.
We describe a number of practical strategies that can be used to make radio-based climate
communication interactive, outline elements of a successful interactive radio service targeting
rural communities, and discuss costs and other issues required for sustainability
