Braslow, Juliet

Waldorf, Abby

CGSpace

Key messaging and pitching for impactOne step on the pathway to influence decision makersJuliet Braslow & Abby WaldorfApril 23, 2015NAMEwww.ciat.cgiar.org www.wle.cgiar.orgObjectives• Help you communicate more effectively • Especially with busy people like donors and decision makers• Practice crafting your message and delivering it wellPhoto credit: www.worldarchery.orgWhat is a ‘pitch’ and why do you need one?• Short pre-prepared speech• Informs, persuades and asks for somethingWhat does it do for you?• Gets your key message across• Gets your foot in the door • Gets across exactly what you want • Makes your audience careSo what?Principles– Know your audience - different audiences need different information– Spell out why they should care– Give it a human angle (with stories) and bigger societal picture– Be clear and crisp with your facts (no jargon)– Present your proposal as doable– State the Action you want them to take – your ‘ASK’ – PRACTICE, PRACTICE, PRACTICESoft skills 7% WordsThree parts of a pitch1. Open2. Middle3. ClosePRACTICEPhoto credit: Franki ChamakiInstructions to develop key message and pitches• Identify your topic• Identify your audience and their info. needs• Identify your 1 key take away message– Who is doing what and why?– Use numbers sparingly– Soundbite: concise and interesting• Generate your pitch– Clarify your Ask– Develop an Opening, Middle, ClosingThank you!Graphics by:Hristo NeychevAbhishek Shah Nathan GoldDaniel H. PinkFranki ChamakiPlease feel free to contact me: j.braslow@cgiar.organd follow on Twitter @JulietBraslow

Key messaging and pitching for impact: one step on the pathway to influence decision makers

https://cgspace.cgiar.org/bitstream/10568/66377/1/braslowkeymessagingandpitching.pdf

Key messaging and pitching for impact: one step on the pathway to influence decision makers

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