Queensland University of Technology and the Department of Education, Training and the Arts developed in 2005, the SMART Project: School Marketing And Real-world Teaching. The project involved over 100 Queensland State Schools and 400 undergraduates working together to produce Integrated Marketing Communication (IMC) plans for each school. The success of the project has been demonstrated through survey results showing both undergraduates and principals rated the project as highly beneficial. The project exceeded students' expectations as they saw their role as real and beneficial for gaining real world experience. They were more motivated to learn in a real-world setting
