'Universidad de Sevilla - Secretariado de Recursos Audiovisuales y Nuevas Tecnologias'
Abstract
A limited amount of scholarly literature has focused on environmental scanning and the use of social
media by nascent entrepreneurs. This paper aims to address these deficiencies in literature. A
theoretical framework is presented that describes the level of scanning towards entrepreneurial
opportunity development and includes fifteen social media based methods for scanning the
environment with the objective of entrepreneurial opportunity development. This methods are
reviewed on their data collection, interpretation and learning. Several implications for both practice
and future research derive from this framework and are discussed