'Universidad de Sevilla - Secretariado de Recursos Audiovisuales y Nuevas Tecnologias'
Abstract
This paper attempts to measure the importance of a region’s cultural values in
determining the entrepreneurial intention of each of its members separately. Schwartz’s
(2004) approach will be followed in measuring cultural values, together with Ajzen’s
(1991) theory of planned behaviour with regard to entrepreneurial intentions. The
empirical study has been conducted on a sample of 2974 university graduates as part of
VIE project. Results show that the region’s culture indirectly influences the
entrepreneurial intention of its member. People in some regions do feel a more positive
attitude, subjective norm or perceived behavioural control due to its cultural
characteristics.Junta de Andalucía. Consejería de Innovación, Ciencia y Empresas P08-SEJ-0354